Features in support of that idea could include low-cost archival storage, an embeddable video player, hosting for reels and portfolios, etc. The real solution for these types of customers was creating a compelling use case for Frame.io between projects. Ever tried to quit the gym and they made you come back later because the manager was out that day? That’s one way to create a cancellation barrier, but this isn’t in our DNA. There are many companies who focus on creating barriers to canceling as a method of mitigating churn. Internally, we were averse to “optimizing” our cancellation flow. So, the name of the game in combatting this particular type of churn is capturing revenue during that downtime. In fact, 60% of overall churn at Frame.io stems from the client’s project ending.įortunately, we see a 50% unbounded reactivation rate from this segment when they pick up their next project. Nobody wants to pay for a service they aren’t using, let alone during a period in which new revenue isn’t coming through the door. While churn from larger customers like BuzzFeed and Vice who have hundreds of employees working on dozens of concurrent projects isn’t as much an issue for us, the story is very different in the long tail of the market.įor freelance editors and smaller 1-2 person production companies, projects are often inconsistent. Our clients range from video giants like Netflix and Turner on the high end, all the way to wedding videographers and small individual freelancers on the low end. For a little context before we jump in, Frame.io makes it really easy to upload large video files to the cloud, securely share those assets, manage multiple versions, gather timestamped feedback, and get approval - all helping our customers deliver video up to 60% faster.
Adding new customers and growing your top line means nothing if it’s all leaking out the bottom of your funnel in just a few short months.Īt Frame.io, where I lead growth efforts, churn is always top of mind. Thanks to Frame.io for sharing their story!Ĭhurn, it’s the secret killer of SaaS.
#Frame io subscription series
The Chain Letter series profiles clever uses of Segment Connections partner tools that, when chained together, lead to some pretty advanced programmatic models, custom messaging strategies, and more. When stop-record is triggered at the end of a take, Frame.io will automatically begin to upload an H.264 proxy file from the camera directly into the cloud moments after the take has ended, the file will be available for viewing within a Dalies Folder that can be accessed on desktops and iOS devices from anywhere in the world.This post is a guest submission by one of our customers at Frame.io for Segment’s Chain Letter blog series. Automatically Send Every Take Into the Cloud At launch, Panavision and AbelCine will have C2C-enabled camera packages available as rentals.Ħ.
#Frame io subscription code
Within the app, simply add Cube 655 or the Bond 657 as a new device and enter the 6-digit authentication code to link the camera with Frame.io. Authenticate Camera with Frame.io App on Personal Smart Devicesįrame.io subscribers must authenticate a compatible camera as a C2C-certified device. Users may also connect third-party cellular USB modems, or link to a cellular hotspot from their personal mobile phone.ĥ. This flexibility means post can generate dailies and editors can begin work on NLE timelines-just moments after production yells ‘Cut!’ on set, from anywhere in the world.Įstablish a connection via Ethernet, WiFi, or utilize the dedicated Teradek Node Modem which offers exceptional connectivity with cellular LTE networks. Files are stored locally on the encoders, allowing productions to upload their proxies later, or continue broken downloads from the hotel room on a distant location. Whenever the camera cuts, the proxy file is immediately uploaded to Frame.io via a proprietary link with the Cube 655 or Bond 657. They capture embedded camera metadata via SDI, creating tiny proxy files that exactly match the filename and timecode of the massive original camera files. These devices provide a powerful encoding bitrate of up to 15 Mbps AVC, capturing color-accurate H.264 proxies in compact file sizes, perfect for uploading over limited bandwidth. The Teradek Cube 655 and Bond 657 encoders are the crucial delivery engines for enabling the Frame.io workflow, as they are the only devices that can capture color-accurate proxy files directly from camera video feeds and upload them into the Frame.io cloud system. Frame.io has officially announced C2C (Camera to Cloud), a revolutionary cloud-based workflow that bridges on-set camera capture with post-production NLE systems-a process that will forever transform the way in which production and editorial interact.
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